PRIVACY POLICY
Last Updated: August, 2026
Reliant Travel, LLC, including its Vacation Customer Care division (“Reliant Travel,” “Vacation Customer Care,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit https://www.myrelianttravel.com, use our online services, submit a form, contact our customer-care team, purchase or use a vacation package, or otherwise interact with us.
1. Scope of This Privacy Policy
This Privacy Policy applies to information collected through:
• Our website and online forms
• Vacation Customer Care
• Telephone and email communications
• SMS communications
• Customer-service requests
• Vacation package purchases
• Travel-planning and reservation services
• Travel-document and booking fulfillment
• Other interactions with Reliant Travel
By using our website or providing personal information, you acknowledge the practices described in this Privacy Policy.
Acknowledgment of this Privacy Policy does not constitute consent to receive SMS messages. SMS consent is obtained separately through an optional, unchecked consent box and is not required to purchase or use our services.
2. Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of information:
Contact Information
• First and last name
• Mailing address
• Email address
• Telephone or mobile number
• Preferred method of communication
Reservation and Travel Information
• Reservation number
• Travel dates and destination preferences
• Traveler names
• Dates of birth
• Citizenship and gender information when required for travel arrangements
• Cruise, hotel, rental-car, theme-park, or other travel preferences
• Travel confirmation and itinerary information
• Special requests or accessibility information you voluntarily provide
Transaction Information
• Vacation package purchase information
• Transaction dates and amounts
• Billing information
• Payment status
• Refund, dispute, or adjustment information
Payment-card transactions may be processed through third-party payment processors. We may retain transaction records, but payment processors are responsible for handling payment-card information according to their own security and privacy requirements.
Communications and Customer-Service Information
• Emails, telephone calls, text messages, and customer-service inquiries
• Information provided during conversations with our representatives
• Appointment information
• Travel preferences submitted through online forms
• Records of customer-support interactions
Website and Technical Information
When you use our website, we or our technology providers may automatically collect:
• Internet Protocol address
• Browser type
• Device type
• Operating system
• Pages visited
• Date and time of access
• Referring website
• Cookie identifiers
• Website interaction and performance information
3. When We Collect Information
We may collect information when you:
• Visit or use our website
• Purchase or register a vacation package
• Submit a traveler-information or travel-preference form
• Request assistance
• Contact us by telephone, email, live chat, or SMS
• Schedule an appointment
• Subscribe to email communications
• Complete a survey
• Participate in a promotion
• Make a payment
• Provide information to one of our authorized representatives
4. How We Use Personal Information
We may use personal information to:
• Process purchases and payments
• Create and administer customer reservations
• Provide customer service
• Respond to questions and requests
• Coordinate and complete travel bookings
• Communicate reservation and booking updates
• Assign a Senior Travel Advisor
• Schedule and manage customer appointments
• Provide travel confirmations and documentation
• Verify customer identity and reservation information
• Operate, maintain, and improve our website
• Personalize website content and customer experiences
• Prevent fraud, misuse, or unauthorized activity
• Maintain business and transaction records
• Comply with legal and regulatory obligations
• Enforce our agreements and policies
• Send marketing emails when a customer has separately agreed to receive them
We will not use SMS consent as permission to send email, telephone, or third-party marketing communications.
5. SMS Communications
If you voluntarily provide your mobile number and separately consent to SMS messages, Vacation Customer Care may send non-promotional messages related to your existing vacation reservation.
These messages may include:
• Requested post-call instructions
• Reservation confirmations
• Customer-service responses
• Senior Travel Advisor assignments
• Appointment confirmations and reminders
• Booking and reservation-status updates
• Travel-document availability notices
• Links for submitting traveler information or travel preferences
• Vacation Customer Care contact information
SMS consent is voluntary and is not a condition of purchasing, maintaining, booking, or using a vacation package or any other service.
The SMS consent checkbox is separate, optional, and unchecked by default. Customers may use our services and communicate with us through telephone or email without consenting to text messages.
Message frequency varies. Message and data rates may apply.
Reply STOP to any message to opt out. Reply HELP for assistance. Customers who opt out may receive one final message confirming the opt-out request.
For assistance, contact our courtesies office at 800-270-8962 or our Vacation Customer Care at 800-838-2328, Monday through Friday, from 9:00 AM to 5:30 PM Eastern Time.
Our complete SMS Terms and Conditions are available at:
https://www.myrelianttravel.com/text-terms
6. SMS and Mobile-Information Privacy
We use mobile phone numbers and SMS consent information only to provide the reservation-related customer-care and account-notification messages authorized by the customer.
We do not sell, rent, trade, transfer, exchange, or share mobile phone numbers, SMS opt-in data, or text-messaging consent with third parties or affiliates for marketing or promotional purposes.
All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties.
SMS consent is a direct agreement between the customer and Vacation Customer Care. Consent will not be transferred, assigned, sold, or provided to another business, affiliate, partner, or organization.
The SMS and mobile-information restrictions in this section apply to every information-use and disclosure category described in this Privacy Policy.
7. How We Disclose Other Personal Information
Except for mobile phone numbers, SMS opt-in data, and SMS consent—which are protected as explained above—we may disclose other personal information in the following limited circumstances:
Travel Suppliers
We may provide information necessary to complete requested travel arrangements to cruise lines, hotels, resorts, rental-car companies, tour providers, ticket providers, travel wholesalers, insurance providers, and other travel suppliers selected or authorized as part of the customer’s reservation.
These companies receive only the information reasonably necessary to process or fulfill the requested travel service.
Service Providers
We may use companies that perform services on our behalf, such as:
• Payment processing
• Website hosting
• Form processing
• Email delivery
• Customer-service technology
• Reservation and document processing
• Data security
• Website analytics
• Professional accounting or legal services
Service providers may use information only to perform contracted services on our behalf and are not authorized to use it for their own independent marketing.
Legal and Safety Requirements
We may disclose information when reasonably necessary to:
• Comply with a law, regulation, subpoena, court order, or legal process
• Respond to a lawful government request
• Protect our legal rights
• Investigate fraud or unauthorized activity
• Protect the safety of customers, employees, or others
• Enforce our agreements and policies
Business Transactions
Information other than SMS opt-in data and consent may be reviewed or transferred as part of a merger, financing, acquisition, restructuring, sale of assets, or similar business transaction, subject to appropriate confidentiality and privacy protections.
At Your Direction
We may disclose information when you specifically request, authorize, or direct us to do so.
We do not sell personal information for money. We do not sell or share SMS opt-in data or consent under any circumstances.
8. Email and Telephone Communications
Customers may unsubscribe from promotional emails by using the unsubscribe link included in the email or by contacting us at:
Customers may request that we stop promotional telephone calls by informing the representative or contacting us using the information provided at the end of this Privacy Policy.
Transactional, reservation-related, or legally required communications may continue when permitted by law.
Email consent, telephone consent, and SMS consent are treated as separate choices. Agreeing to one method of communication does not automatically enroll a customer in another.
9. Cookies and Website Technologies
Cookies are small files stored on a device that allow websites to recognize a browser and remember certain information.
We may use cookies and similar technologies to:
• Keep the website functioning
• Remember customer preferences
• Understand website traffic
• Measure website performance
• Improve website content and navigation
• Prevent fraud and maintain security
• Evaluate advertising effectiveness
Your browser may allow you to block or delete cookies. Disabling cookies may cause certain website features to function improperly.
Cookie and analytics information does not include or receive SMS opt-in data or text-messaging consent.
10. Google Analytics and Advertising Services
We may use Google Analytics or similar services to understand how visitors interact with our website.
These services may use first-party or third-party cookies to collect website and device information. You may manage Google advertising preferences through Google’s Ad Settings and may use available browser controls or opt-out tools.
We do not provide mobile phone numbers, SMS opt-in data, or SMS consent to Google for advertising, analytics, marketing, or promotional purposes.
11. Third-Party Websites
Our website may contain links to cruise lines, hotels, payment processors, travel suppliers, government agencies, insurance providers, or other external websites.
Those websites operate under their own privacy policies and practices. We are not responsible for the content, security, or privacy practices of an external website.
We encourage customers to review the privacy policy of any external website before providing personal information.
12. Information Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
These safeguards may include:
• Secure networks
• Restricted access controls
• Encryption of sensitive information during transmission
• Secure Socket Layer technology
• Malware and vulnerability monitoring
• Employee confidentiality requirements
• Payment-processing security measures
No website, network, storage system, or transmission method can be guaranteed to be completely secure. We therefore cannot guarantee absolute security.
13. Information Retention
We retain personal information for as long as reasonably necessary to:
• Provide requested services
• Maintain reservation and transaction records
• Fulfill legal and contractual obligations
• Resolve customer disputes
• Prevent fraud and misuse
• Enforce our agreements
Information may be deleted, anonymized, or securely disposed of when it is no longer reasonably required.
SMS opt-in and opt-out records may be retained to document consent and ensure that opt-out requests continue to be honored.
14. Children’s Privacy
Our website and services are not directed to children under 13 years of age, and we do not knowingly collect personal information directly from children under 13 without appropriate authorization.
Traveler information concerning a minor may be provided by a parent, legal guardian, or authorized adult when necessary to arrange travel.
If you believe that a child has provided information to us without appropriate authorization, contact us so we can review and address the matter.
15. Privacy Rights and Choices
Depending on your state of residence and applicable law, you may have the right to:
• Request access to personal information
• Request correction of inaccurate information
• Request deletion of certain information
• Obtain a copy of certain information
• Opt out of certain targeted advertising
• Restrict or object to certain processing
• Withdraw consent where processing is based on consent
• Appeal the denial of an eligible privacy request
These rights may be subject to legal exceptions and identity-verification requirements.
To submit a privacy request, contact:
We may need to verify your identity and reservation information before completing a request. Authorized agents may be required to provide proof of their authority.
We will not discriminate against a customer for exercising an applicable privacy right.
16. California Privacy Notice
California residents may have rights concerning access, correction, deletion, and disclosure of personal information, subject to applicable law and available exceptions.
The categories of information we may collect are described in Section 2. The business purposes for using information are described in Section 4. The limited circumstances in which information may be disclosed are described in Section 7.
Reliant Travel does not sell personal information for monetary compensation.
Mobile phone numbers, SMS opt-in data, and text-messaging consent are not sold or shared with third parties or affiliates for marketing or promotional purposes.
California residents may submit an eligible privacy request through the contact information provided below.
17. Notice to Vermont Residents
Reliant Travel treats customers with Vermont billing addresses as having requested that their personal information not be disclosed to nonaffiliated third parties except as permitted or required by law or as necessary to complete customer-requested services.
Mobile phone numbers, SMS opt-in data, and SMS consent are not shared with nonaffiliated third parties, affiliates, or joint-marketing partners.
18. Do Not Track and Global Privacy Controls
Some browsers provide “Do Not Track” or similar privacy signals. Because there is not one universally accepted standard for every signal, our response may depend on the technology used and applicable legal requirements.
Where required by applicable law, we will process recognized browser-based opt-out preference signals, such as a supported Global Privacy Control signal.
19. Visitors Outside the United States
Our website and services are primarily intended for residents of the United States.
Information may be stored or processed in the United States, where privacy laws may differ from those in another country. By providing information to request services, you acknowledge that the information may be processed in the United States.
This section does not permit the transfer or sharing of SMS opt-in data or text-messaging consent with third parties.
20. Changes to This Privacy Policy
We may update this Privacy Policy as our services, business practices, or legal obligations change.
When we update the policy, we will revise the “Last Updated” date at the top of the page. Changes become effective when the revised policy is posted unless another effective date is stated.
A material change to this Privacy Policy will not be used to retroactively expand SMS consent. Additional messaging consent will be obtained when required.
21. Contact Us
Questions, privacy requests, or concerns regarding this Privacy Policy may be directed to:
Reliant Travel, LLC
1540 International Parkway, Suite 2000
Lake Mary, FL 32746
Corporate Office: 800-270-8962
Vacation Customer Care: 800-838-2328
Email: support@myrelianttravel.com
SMS Compliance: compliance@myrelianttravel.com
Website: https://www.myrelianttravel.com
SMS Terms and Conditions: https://www.myrelianttravel.com/text-terms